What are the factors that affect precious jewellery buying behaviour in India Why is the online jewellery market not as well developed despite the huge demand?

As the India moving forwarded to digitization and online marketing
is in trends, But if it comes to buy a jewellery online it still
follow the traditional way because in India many people don’t trust
on buying jewellery online as they think that they have cheated
through this, They doesn’t have faith in that, this is the major
reason behind this.