What are the factors that affect precious jewellery buying behaviour in India Why is the online jewellery market not as well developed despite the huge demand?

As the India moving forwarded to digitization and online marketing is in trends, But if it comes to buy a jewellery online it still follow the traditional way because in India many people don't trust on buying jewellery online as they think that they have cheated through this, They doesn't have faith in that, this is the major reason behind this.